webJEDI
The Private Cloud
July 23rd, 2024
The future of business belongs to the 'small giants'.
In a staggering article published October 7th, 2016, author Chris Meyers
of Forbes Magazine predicted the future of internet marketing would belong to the "small giants." It was not hard for someone on the inside of the growing tech surge
to see a major social and economic shift coming.
Since then, the vast majority of small businesses have been suckered into a fickle relationship with the platforms which control the
information consumers see and hear without receiving any assurance their leads, data, and trade-specific
secrets and skills are not being sold to their competitors or generally proliferated.
Unfortunately, this is exactly what has been happening.
The data we generated by using the digital tools which seemed the most 'convenient' to us has been processed, stored, sold, shared, and used to build machine-learning models of all industries in order to predict and control the
cognitive behaviors of consumers and, in effect, the flow of business.
The giant search engines are no longer 'scanning the menus.' They are sitting at the tables and calling the shots. And with intimate knowledge of the preferences
of all consumers, they are deciding which dishes get served, to wit: the ones which profit them the most.
In all aspects, the tech surge has worked against brick and mortar businesses and has empowered a technical class to subject all industries to the policies and practices of digital interfaces and the businesses which control them.
But now, companies are waking up and building the small independent channels by which they can engage the market while ensuring consumer data is protected and used for the benefit of the businesses which generated it.
This is the era of the Private Cloud.